I’ll be the first to admit it, I’m a sucker for post-it notes. In fact, I’m a sucker for stationery of all kinds – to me you really can’t beat the feeling of opening a brand new note-book for the first time and writing on its completely smooth first page. Even pens: and I have hundreds, pens are like beautiful works of art to me – I have several different sets, and each one has a specific purpose. Woe betides anyone else who tries to nab one!

And just don’t get me started on folders! I really am an absolute addict for all things stationery…

But...

The one item I really can’t live without is Post-It notes. Post-it notes form the backbone of what I do. Seriously!

I’ve planned my forthcoming book with Post-its, I’ve created products around a Post-it plan, webinars, articles, newsletters, and even sales conversations are all subject to a wee taste of Post-it note planning! They make it so very easy! So, here’s how I do it:

I have a large whiteboard in my office, on which I general draw three columns, with the following titles in each:

What they think they need to know…
What they need to know…
What I want them to know…

And, whilst they sound almost the same, in reality, they really aren’t.

These are the questions I always ask about my target audience / market when planning a webinar / book / article / product etc… as I ask each question, I write all the things that pop into my head onto separate Post-it notes, and then place in the intended column on the whiteboard. The reason I use Post-it notes is because I can remove and move them easily as my project progresses. I usually go through the questions a few times, until I really have no more answers left…

So, to explain the questions:

What they think they need to know… This is the message your target market really wants to hear. This will be their real reason for buying your product. What it is that resonates with them so that they take action to purchase? So for example, your product will change their lives in this way, or perhaps it will enable them to move on in some way…
What they need to know… What it is that will invoke the change in them, get them the result they desire – and this is often not the same thing that they think they need to know. Often people are looking for a ‘miracle’ solution, a get sorted quick kind of result, and are probably not even considering the answers that lie right in front of them…
What I want them to know… So there absolutely has to be something in it for you. What is the purpose of putting this webinar / book / article / product etc. together? What result are you looking for? Are you doing this to gain followers, building your tribe, testing response towards a new product, make sales? It’s a very important question… your why.

So, once I have my columns filled up with beautiful Post-It notes, I go about putting them in order, forming my plan of creation. It’s a very visual process, and it really helps me get clear on what to include and what to leave out, so that my actions and products are always focussed, and with purpose…

What do you think? Could this work for you? Interested to hear your thoughts! And why not share your own process for creation below…?